← Everything I write

Website and landing page copy

Website copy that answers the question your customers keep calling to ask.

I write homepages, about pages and landing pages that each make one point and ask for one action, laid out so your designer can build straight from the doc.

“All I gave Ausaf was a photo of our billboard. Two days later we had a website that shows patients which doctor is in today, in English or Urdu. People used to call just to ask that. Now they check the site first.”
Shahzaib Hassan, Managing Director, Shahzaib Surgical & General Hospital, Phalia · See the site →

What I write

Pages that make one point each

Homepages

What you do, who it’s for and why you, answered in that order, with the reader as the hero.

About pages

Your story told so it mirrors your customer’s, ending on what they should do next.

Landing pages

One offer and one button, with the doubts answered before the reader has to ask.

Sales pages

Long-form pages that take a reader from the problem to the offer, with real proof beside every promise.

How it works

From your link to a doc your designer can build from

  1. You send your link and the goal

    More calls, more sign-ups or more sales. One goal per page keeps the page sharp.

  2. I find the question behind the visit

    I read your reviews, your competitors and the questions customers already ask you.

  3. I write it as a wireframe

    Section by section, with headings, button text and notes for images, so your designer doesn’t have to guess.

  4. You review it twice

    Two rounds of edits are included. One page takes about 48 hours, and a full site takes 3 to 5 days, because each page builds on the same research.

Every page is quoted once I’ve seen the brief, because a one-page site and a 10-page site aren’t the same job. Two rounds of edits are always included.

Questions

What people ask first

Do you design or build the site too?

I write the words and lay them out as a wireframe your designer or developer can build from. For the hospital, I built the site as well, so if you need both, say so in the brief.

Will it sound like us?

Yes. I read what you’ve already written and how your customers talk about you, then match that voice.

What if I already have copy?

Then I’ll sharpen it rather than start over. Send the current page and tell me what isn’t working.

Send me your website, and I’ll rewrite your first screen free

It’s free, you’ll have it within 48 hours, and you don’t need to book a call.

Prefer email? Write to ausaf@ausafhaider.com