Meta ads, video scripts and advertorials
Ads that stop the scroll, and a page that finishes the sale.
I write ad angles, video scripts and advertorials for DTC brands, built from what your customers actually say. Bold enough to stop the scroll, without the claims that get ads pulled.
“For nearly three years, Ausaf wrote our property listings, ads and campaign messages. He learned fast, took feedback well and always gave us clear, persuasive copy. When he reviewed our website, he came back with a plan we could act on straight away.”
What I write
Every step from the scroll to the cart
Meta ad copy
Several angles per campaign (the problem, the belief to break, the dream), so the numbers can pick the winner.
Video scripts
Hooks for the first three seconds, then a script with timings, on-screen text and notes for your editor.
Advertorials
Pre-sell articles that read like a story, warm cold traffic up, and send readers to the product page ready to buy.
Product pages
The page your ad lands on, answering the last doubts before someone adds to cart.
How it works
From your customers’ words to ads worth testing
I read what customers say
Reviews, comments, Reddit threads and competitors’ ads in the Meta Ad Library, saved in their exact words.
I pick the angles
Usually three: the problem, the belief to break and the dream. Each gets its own hooks.
I write to the platform’s rules
No claims that get ads pulled, and nothing on Meta that points at a reader’s personal traits.
We test, then I rewrite
You send the numbers, and I rewrite the part where people drop off, not the whole ad.
Ad sets, scripts and advertorials are quoted per brief. Every project includes two rounds of edits.
Questions
What people ask first
Do you make the videos or images too?
I write the scripts and give your editor or designer clear notes for each shot and frame. The production itself stays with your team.
How do you keep ads from being rejected?
I write inside Meta’s rules from the first draft: no promises the product can’t keep, and personal problems told as one person’s story rather than pointed at the reader.
What’s an advertorial, and do I need one?
It’s a page that reads like an article and sits between your ad and your product page. It works best when buyers need a story or an explanation before they’re ready to buy.
Send me your best ad, and I’ll write three new hooks free
It’s free, you’ll have them within 48 hours, and you don’t need to book a call.
ausaf@ausafhaider.com